Privacy Policy

1. Overview

Hillcrest Dehradun is a luxury residential development by Urban Estates, located in Dehradun, Uttarakhand. This Privacy Policy explains what information is collected when you visit hillcrestdehradun.com, how it is used, and what rights you hold over that information.

We take a minimal-data approach. This website is a marketing property — we do not operate user accounts, run e-commerce, or process payment information.

2. Information We Collect

We collect limited, non-personal data through the following means:

• Google Analytics 4 (GA4). When you browse the site, GA4 records anonymised pageview data, approximate geographic region, device type, and browser information. IP addresses are anonymised by Google before storage and are never stored in identifiable form on our end.
• Google Maps embed. Certain pages include an embedded Google Maps iframe to display our project location. Loading this iframe causes your browser to contact Google's servers, which may process your IP address in accordance with Google's own Privacy Policy.
• Enquiry form / phone / email. If you reach out to us directly via the contact number or email address published on this site, the information you provide (name, number, message) is handled by us solely to respond to your enquiry.

3. How We Use Your Information

The analytics data we collect serves a single purpose: to understand how visitors discover and navigate the site so we can improve the experience. Specifically, we use it to:

• Measure which pages receive the most interest
• Understand general geographic reach
• Identify technical issues (broken pages, slow load times)

We do not use your data to serve targeted advertisements, build behavioural profiles, or make automated decisions about you.

4. Data Sharing and Sale

We do not sell, rent, or trade any visitor data to third parties. The only third-party services with access to data generated on this site are:

• Google Analytics — analytics processor. Data is governed by Google's Privacy Policy and Google's data processing terms. Google may aggregate anonymised data across its own products.
• Google Maps — mapping service. Loading the embed triggers a direct connection from your browser to Google's infrastructure. Please refer to Google's Privacy Policy for details on how they handle this data.

Beyond these services, no personal or session data is disclosed to any other organisation for any purpose.

5. Cookies

This site uses analytics cookies set by Google Analytics 4. These cookies are first-party cookies (stored under the hillcrestdehradun.com domain) and are used solely to distinguish unique sessions and track aggregated site usage. They do not identify you personally.

GA4 analytics are loaded only after the page has rendered, reducing the impact on page load performance. No marketing, retargeting, or social-media cookies are used.

You may disable or delete cookies at any time through your browser settings. Doing so will not affect your ability to view any part of this website.

6. Data Retention

GA4 data is retained for 14 months by default, after which it is automatically deleted by Google. We do not maintain separate copies of analytics data. Enquiry communications are retained only as long as necessary to complete or follow up on your request.

7. Your Rights under the DPDP Act 2023

The Digital Personal Data Protection Act, 2023 (India) grants you the following rights with respect to any personal data we may hold about you:

• Right to Access. You may request confirmation of whether we hold any personal data about you and obtain a summary of that data.
• Right to Correction. You may ask us to correct inaccurate or misleading personal data.
• Right to Erasure. You may request that we erase personal data that is no longer necessary for the purpose for which it was collected.
• Right to Grievance Redressal. You may raise a grievance with our designated contact (see below) and expect a response within a reasonable period. If unresolved, you may escalate to the Data Protection Board of India once the Board becomes operational.
• Right to Nominate. You may nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.

To exercise any of these rights, please contact us using the details in Section 8. We will respond within 30 days.

8. Security

This website is served exclusively over HTTPS. We do not store personally identifiable information on our own servers. The primary data processor (Google) maintains industry-standard security certifications. While no online transmission is entirely risk-free, we take reasonable technical steps to protect data in our control.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this page periodically.

10. Contact Us

For any privacy-related questions, data requests, or grievances, please reach out to us: